About Us
We are product managers, researchers, academics and executives who can help you make sense of software and product development in today's world.
We have experience in startups, academia, government and large organizations, and how AI/ML is used across these organizations.
We got started in 2024, when we saw that there was interest in the use of artificial intelligence to build software and services. However, we were alarmed by the use of AI for the sake of it.
We believe that by abiding by our values, it is possible to consider the use of artificial intelligence in some software and business models. We also believe that the best way to use AI is the best way to use anything: responsibly.
Let us help you plan for the future. Keep building meaningful software and business models, that will sometimes have some AI in it.
Team
Adrianna Tan
Managing Director
Adrianna Tan is an experienced software professional with more than 15 years' experience building software and products for the web.
She served as the Director of Product Management for the City and County of San Francisco, leading and launching impactful, award-winning product launches such as the nation's first Paid Sick Leave and Covid-19 economic relief grant programs.
Previously, she was Senior Product Manager at PlanetScale, and a startup founder and early stage startup employee several times over at Wobe, Pen to Pixel, Uber, Yelp and elsewhere.
She has won many awards and recognition, such as the Stevie Awards, Top Female Entrepreneur, Top Women in FinTech, Unilever Asia-Pacific Startup of the Year, Ascendas-Singbridge Her Startup 2016.
She is a sought-after speaker on the topics of artificial intelligence and product management, having participated in roundtables and events organized by IEEE, NYU and others. She was also a mentor for the GSM Association's startup incubator programs, assisting founders and startups in emerging markets in finding product-market fit.