PEM: Our 2026 Businesses
A sneak peek into the two businesses we will be incubating in 2026.
Product-Ethics-Market (PEM) fit is not just a buzzword. It is a requirement for all of the businesses we incubate.
We believe we can build resilient, market-ready companies that center people, labor, ethics and the earth.
Here's what we will be working on in 2026. Sign up to our Product-Ethics-Market (PEM) Fit newsletter to receive updates.
Konsenso
Konsenso is an AI security research company that asks, 'what's next after 'responsible AI'? What's next for the rest of the world?‘ We address a systemic risk in global AI: the failure of AI systems when they encounter non-Western languages, cultures, and contexts they were not designed for. While most AI safety testing focuses on narrow use cases and passing automated benchmarks, Konsenso has built the expertise and networks to evaluate AI security across the full spectrum of human contexts. We run evals, write tests, build benchmarks, and lead reviews in all things AI, languages, rest of the world.
| Pillar | Alignment |
|---|---|
| Ethical | Address and publish about systemic bias and discrimination in high stakes AI (employment, healthcare, legal, financial) before they harm individuals. Provide data so that civil society, companies and governments can act. |
| Pro-labor | Provide the critical transparency and audit trails that protect human workers and decision-makers from arbitrary automation failures. |
| Sustainable | Carry out long term research into environmental impact of AI and data centers. |
MSG Media
MSG Media is an independent media company focused on modern immigrant food history, culture and experiences. Starting with MSG Chinese, a publication that centers Chinese diaspora food culture and experiences, we provide an unapologetic and radical take on immigrant life.
| Pillar | Alignment |
|---|---|
| Ethical | Reclaim narratives and practice radical transparency. Editorial Policy includes: paying for all meals, clear ad marking, and an explicit commitment to never use generative AI for graphics or content with the goal of providing a human-centered editorial and tech playbook for other media businesses. |
| Pro-labor | Ensure the value of human journalism, writing, photography and videography is recognized and compensated over algorithmic generation. Provide source of good freelance work to humans. |
| Sustainable | Build a subscription model based on high-quality, specialized content and community connection, creating a durable business less reliant on volatile advertising revenue. |
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